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John Lyons

Meet John: 

 

Hi, my name's John and I am obsessed with marketing. 

I'm not going to call it a passion, as I'm so tired of everyone claiming they are passionate about what they do (passionate about recruitment, really though?). But it is more than a job for me, and I bloody love it.

I’m a practical, hands-on marketer with over 20 years experience helping brands and agencies make more money through applying proper commercially-focussed marketing. None of your fluffy nonsense, real hitting the bottom line marketing.

As a Fractional CMO I can help scale-ups reach their next stage and funded start-ups go to market.

As a Fractional Business Director (the CMO of agency land) I can help independent agencies grow through developing a distinctive market proposition and implementing effective inbound and outbound sales strategies, processes and tactics.

My core skills are:

  • Brand strategy and proposition development

  • Sales and marketing strategy and execution

  • Loyalty and promotional marketing

  • Agency business development

  • Digital marketing

I've worked with small brands you're unlikely to have heard or as well as global brands such as Deutsche Bank, Manchester United, LEGO and LG, and fantastic independent agencies such as ...Gasp! and The NDL Group to help them understand their opportunities and hit their commercial goals.

I have co-founded, established and successfully exited two agencies of my own from the ground up, which taught me a lot about the commercial realities of a business and also that it's not something I fancy doing again.

I’ve also worked client side, most notably at The LEGO Group which has given me an insight into how brands operate and how the priorities of brand marketers are usually quite different from agency marketers.

I talk client, and I talk business, which helps establish the need to invest in good marketing.

I can also offer training, coaching, mentoring, am an experienced public speaker, a former Non Executive Director and have taught Marketing and Digital Marketing at the National Film & Television School in the UK, guest lectured at LSBU and mentored through The Alliance of Independent Agencies.

I also have a hat.

 

How to contact John:

 


Useful Links: 

  

Testimonials:

 

"John is one of a rare breed of leaders who can not only create a big idea, super compelling strategy, but also break it down into actually actionable details. He thinks big and small at the same time. He not only loves brands, but he understands them, how to leverage them and connect them to audiences. 

As a speaker, John's a captivating storyteller. His years of experience mean he's got the chops, but also the data and first hand accounts to back it up. On top of that, he's a hell of a creative, so everything looks good too. "

Courtney Cesari, Global Marketing Director, Brand Strategist & Board Member.

 

"John brings a rare combination of deep marketing knowledge delivered with an inimitable empathy for what it takes to do the work. He's not just a smart speaker, he's a person that lights up stages with honest, positive energy."

Shann Biglione, Head of Strategic Solutions at Signal AI.


“John brings brilliant ideas to bear on marketing problems. He has the advantage of understanding client and agency perspectives having worked in both. His thinking is both customer-focused and commercially driven. A major asset for his clients.“

Lisl Macdonald FRSA, Experienced International Senior Marketer and Investor


“John is a thoughtful, kind and experienced human. While unafraid to express his true opinions, my experience has always been of a person who has taken the time to consider them and draw a conclusion that is intelligent, provoking, and often funny, too. John is the kind of person you want to spend more time with because he lights up small parts of your soul - he's a good man, a good marketer, and a good speaker :)”

Joe Glover, Co-Founder of The Marketing Meetup.

 

"No-nonsense marketing wisdom, delivered with style."
"John knows his marketing onions better than most."

Naeem Alvi-Assinder, Founder at Notepad (B-Corp).

 

Photo of Zara Deegan

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